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The origins of modern CPQ (Configure, Price, Quote) solutions trace back to a time before the CRM category even existed. Over the years, CPQ has evolved into a powerful tool for businesses looking to streamline their sales and revenue processes.
"The roots of modern CPQ predate the category we now call CRM. The story of CPQ is one of constant evolution and very practical business value," says Heather Hershey, Research Director, Worldwide Digital Commerce Strategy at IDC.
In the broader B2B digital commerce landscape, CPQ has become a vital orchestrator, enhancing the entire revenue lifecycle—including product configuration, pricing optimization, and deal management. As businesses continue to embrace digital transformation, CPQ is emerging as a key driver of automation, efficiency, and customer satisfaction.
With its ability to manage complex sales workflows and integrate seamlessly with ERP and CRM systems, CPQ empowers enterprises to accelerate their sales cycles while delivering personalized and accurate quotes to customers. As the category matures, its role in automating intricate business processes and enhancing B2B customer experiences will only continue to grow.
Vast Edge provides an integrated CRM and CPQ system, in addition to a standalone CRM, to enhance the sales process. When seamlessly combined, these systems empower organizations to deliver a more streamlined, personalized, and unified experience for both sales teams and customers. This harmonious use of CPQ and CRM contributes to an efficient sales process, precise quotes, and the cultivation of stronger customer relationships. Here's how they work together:
Frequently Asked Questions
CPQ stands for Configure, Price, Quote. It is a software solution that helps businesses accurately configure products, price them according to various factors, and generate quotes efficiently.
CPQ software can streamline your sales process, reduce errors in quoting, improve quote accuracy, provide insights into customer preferences, and ultimately help increase sales and revenue.
CPQ solutions are beneficial for a wide range of industries, including manufacturing, technology, telecommunications, healthcare, automotive, and more. Any business that offers complex, configurable products or services can benefit from CPQ.
Vast Edge is a leading provider of CPQ solutions that can help businesses implement and customize CPQ software to meet their specific needs. Vast Edge offers consulting, implementation, customization, and support services for CPQ.
Yes, CPQ software can integrate with CRM systems, ERP systems, e-commerce platforms, and other business systems to provide a seamless quote-to-cash process. Vast Edge can help businesses integrate CPQ with their existing systems to maximize efficiency.
CPQ software ensures that quotes are based on accurate product configurations, up-to-date pricing information, and applicable discounts and promotions. This helps eliminate errors and ensures that customers receive accurate and consistent quotes.