IoT and Platform Connectivity
Smart technology solutions transforming the modern business and social network connecting people worldwide has given birth to an emerging concept of Industrial Internet. The Internet of Things is rapidly changing the industrial internet landscape from retail marketing to media and entertainment, and from mining to manufacturing, . With greater connectivity and advanced functionality, there seems to be nothing that can't be connected to the Internet.
Marketers and social networking engineers look forward to IoT as the top catalyst for delivering a personalized connected service experience. Harnessing the potential of IoT ecosystem helps marketing professionals to build long-term relationships with their customers. With the data-driven marketing analytics, companies can better understand their customer behavior and gain insights of customer intelligence to increase customer satisfaction.